Trading Is
Better Together
Selected work 01
Base / Coinbase
Regional Creative Direction Across Southern & East Africa
I led creative execution for Base across Southern and East Africa, translating a global brand system into regional campaigns, product storytelling, community programs and physical activations.
My work spanned campaign concepts, Base App communication, builder programs, regional activations, motion and AI-assisted campaign production.
Campaign SystemsProduct StorytellingActivationsMotionAI-assisted CreativeCommunity
The challenge
Translate Base's global visual identity into clear regional campaigns that could support product adoption, community programs, builder initiatives and physical activations across different African markets.
My role
Lead Creative Designer
with Creative Direction responsibilities across Southern & East Africa.
- Regional creative direction
- Campaign concepts
- Creative reviews
- Activation direction
- Motion / video direction
What I delivered
- Campaign systems
- Base App creative
- Referral campaign visuals
- BFF / Base Batches creative
- Activation materials
- Motion & AI-assisted films
- Event / community communication
Scope
- Southern + East AfricaRegional creative scope
- 5 citiesActivation rollout
- Product + Community + BuildersCampaign ecosystem