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Selected work — 03

Termii

Designing clarity across a growing communications platform.

Brand Systems · Product Storytelling · Motion

As Termii expanded across Signal, Engage and Resolve, I worked across brand, product marketing and motion to turn increasingly complex product stories into clearer communication.

Role
Creative Designer
Focus
Brand Systems · Product Storytelling · Motion · Editorial

The challenge

One platform.Three product stories.Many ways to explain them.

The challenge wasn’t simply producing more communication. It was building a visual language that could explain different products while keeping everything recognisably Termii.

  • Signal
  • Engage
  • Resolve
Termii recognition graphic for Financial Times and Statista Africa’s Fastest Growing Companies 2026, highlighting #1 in Media and Telecommunications.
Company contextTermii was recognised in the Financial Times / Statista Africa’s Fastest Growing Companies 2026 ranking, including #1 in Media & Telecommunications.

Selected highlights

V4

Unifying an evolving platform.

“Termii has evolved: from message delivery to full customer communication”, with three cards for Signal, Engage and Resolve

Engage

Turning customer data into understandable actions.

Resolve

Making complex support workflows feel simple.

Guide cover titled “From Customer Message to Resolution”, showing a conversation moving from first response to closed

Signal

Making invisible infrastructure visible.

A phone tapped against a payment terminal, captioned “every transaction”

Elevate

Extending the brand from product to people.

The Termii Elevate stage during a session, with “Welcome to Termii Elevate” on the screen behind three speakersA full audience seated at the event under green stage light

What the work demanded.

  • Brand systems

    Building consistency across changing formats.

  • Product storytelling

    Turning product features and workflows into understandable narratives.

  • Motion

    Using movement to explain, not decorate.

  • Creative range

    Moving from SaaS interfaces to campaigns, editorial and live events.

One visual language.Different jobs to do.

  • Product Launches
  • Customer Education
  • Campaigns
  • Lifecycle
  • Editorial
  • Motion
  • Events
Full case studyThere’s more behind the system.See how the visual language evolved across V4, Engage, Resolve, Signal, motion and Elevate.View full case study

Let’s work together

Have a project worth making clear?

I’m open to brand, product and motion opportunities where strong visual thinking can help make complex ideas easier to understand.

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